Google will allow users to opt-out of third-party tracking when it releases Android 12 later this year.
Toward this end, Google will provide users with a switch for Advertising ID. The Advertising ID is the device identifier that marketers use to track user activity across apps. And with this switch, users can choose to allow or deny access to the feature. If a user opts out of sharing their ID, developers will get a string of zeros when they try to access it.
This move follows Apple’s recent privacy updates. It is Google’s attempt to keep up with its rival and provide its users with better safety.
The company will roll out this update later in the year but won’t be available on earlier devices until 2022