DuckDuckGo to Block Google’s New Tracking Technology

Internet privacy company, DuckDuckGo, has announced its plans to block Google’s FLoC: a new tracking technology, in Chrome.

Google developed FLoC (Federated Learning of Cohorts) to replace the use of third-party cookies in tracking user’s web activity. Where third-party cookies monitored users’ activities on an individual level, FLoC does so at a group level.

However, DuckDuckGo and Electronic Frontier Foundation, a privacy group, have raised concerns about this technology. On the one hand, Chrome users will not be able to opt out of it. On the other hand, the technology uses fingerprinting, which they believe is invasive.

To combat this, DuckDuckGo is making changes to its Chrome extension to allow users restrict FLoC usage. Also, the company – DuckDuckGo – automatically blocks this technology on its own search engine.

If you are a privacy-oriented person, here is an article that can help you improve your security.

[the_ad_group id="713"]
TechVise was formed ages ago and has grown a lot. 10 years later, TechVise remains steadfast on its core values. To be the go to resource on the web for tips, tricks, reviews, features and how to guides to make your life with gadgets, apps & services easier.


Please enter your comment!
Please enter your name here

Related Article

News Feed

PlayStation Plus Unveils Games for October 2021

Sony revealed their three new games that will be joining the PlayStation Plus on Wednesday which will line up in October.

Amazon Event 2021: Everything that Happened

Amazon held its Event 2021 on Tuesday, September 28, 2021, where it announced a slew of new gadgets including a human robot.

Microsoft Teams to Get New Updates that will Eliminate Distractions

Microsoft is currently working on introducing new features to maintain focus during calls and meetings by the month of November.

Want to stay up to date with the latest updates?

Please fill in your details and we will send you an update every time we publish a new article.

We use Mailchimp as our marketing platform. By clicking subscribe, you acknowledge that your information will be transferred to Mailchimp for processing.