DuckDuckGo to Block Google’s New Tracking Technology

Internet privacy company, DuckDuckGo, has announced its plans to block Google’s FLoC: a new tracking technology, in Chrome.

Google developed FLoC (Federated Learning of Cohorts) to replace the use of third-party cookies in tracking user’s web activity. Where third-party cookies monitored users’ activities on an individual level, FLoC does so at a group level.

However, DuckDuckGo and Electronic Frontier Foundation, a privacy group, have raised concerns about this technology. On the one hand, Chrome users will not be able to opt out of it. On the other hand, the technology uses fingerprinting, which they believe is invasive.

To combat this, DuckDuckGo is making changes to its Chrome extension to allow users restrict FLoC usage. Also, the company – DuckDuckGo – automatically blocks this technology on its own search engine.

If you are a privacy-oriented person, here is an article that can help you improve your security.

SourceSEJ
TechVise
TechVise
TechVise was formed ages ago and has grown a lot. 10 years later, TechVise remains steadfast on its core values. To be the go to resource on the web for tips, tricks, reviews, features and how to guides to make your life with gadgets, apps & services easier.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Article

News Feed

Dell Releases Patch that Fixes Security Flaw from 2009

Dell has released a security patch that fixes the vulnerability that is present in its computers from 2009.

Twitter makes Advancements to Twitter Space for everyone to use.

Twitter now let's its users with more than 600 followers to host spaces but only through mobile phones at the moment.

Sony to join in with Discord for enabling Chat features on PlayStation.

Sony has joined up with Discord for introducing Chat features in PlayStation. The users will be able to communicate with each other easily.

Want to stay up to date with the latest updates?

Please fill in your details and we will send you an update every time we publish a new article.

We use Mailchimp as our marketing platform. By clicking subscribe, you acknowledge that your information will be transferred to Mailchimp for processing.