Toyota Motors Signs Up with HERE


Toyota Nokia Here

Nokia’s mapping service HERE has been preferred by another car-maker.

Toyota Motor Europe has signed to use Nokia Local Search for its Touch & Go in-car navigation and infotainment systems. As well as digital maps, Nokia’s service will bring community-generated content to the in-car systems — including “millions” of ratings, reviews and images.

Toyota has said that HERE will be expected to be in Toyota systems that are on sale from early 2014 in Europe, Russia and the Middle East.

In September last year, prior to the HERE rebranding of its digital mapping service, Nokia signed location deals with BMW, Mercedes A-Class, Garmin, Hyundai, Pioneer and Volkswagen Group.

On a “global average basis”, Nokia said it now powers four out of five cars with “fully-integrated in-dash navigation systems”. ”Location & Commerce continue to build partnerships with a number of major industry players, particularly in the area of automotive-grade maps content and solutions. We are providing content to partners including Audi, BMW, Chrysler, Dacia, ESRI, Ford, Garmin, Hyundai, Kia, Mercedes, Nikon, Pioneer, Scania, Toyota and Volkswagen,” a company spokeswoman added.

Earlier this month, Google announced its own mapping win in the in-car space, signing Hyundai Motor Company — which owns the Hyundai and Kia car brands — to use Google Maps and Places in its telematics systems, specifically for Hyundai’s Blue Link and Kia’s second-generation UVO eServices.

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